VIETRI
An elevated commerce experience for a heritage Italian dinnerware house — where editorial storytelling and fast, intuitive merchandising meet handcrafted product.
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Overview
VIETRI offers fine Italian ceramic dinnerware and décor — every piece handmade and hand-painted in Italy. We reimagined their storefront to match that craft, blending editorial storytelling with a merchandising experience that helps shoppers discover and collect with confidence.
- Client
- VIETRI
- Timeline
- 10 Weeks
- Platform
- Shopify Plus
- Services
- E-Commerce DevelopmentUX & DiscoverySearch EngineeringConversion Optimization
The Challenge
Translate the craftsmanship of handmade Italian ceramics into an online experience that feels just as considered.
A deep, beautiful catalog was working against itself. Shoppers struggled to navigate hundreds of patterns and collections, on-site search returned weak results, and the mobile experience — where most traffic landed — felt secondary. The brand's editorial heritage wasn't translating into discovery or conversion.
Our Approach
How we built it.
Discovery-Led Merchandising
We restructured collections around how customers actually shop — by pattern, occasion, and room — and made browsing feel curated.
Intelligent Search
Algolia powered instant, typo-tolerant search with faceted filtering so any pattern is two taps away.
Editorial Storytelling
Collection and product pages were rebuilt to weave in the story of Italian craftsmanship that sets VIETRI apart.
Mobile-First Polish
Every template was designed mobile-first, with retention flows in Klaviyo and social proof through Yotpo reviews.
The Solution
What we shipped.
We delivered a Shopify Plus storefront where heritage and usability coexist. Algolia-powered search and reorganized collections make a large catalog feel effortless to explore, while editorial layouts give each handcrafted collection room to breathe. The mobile experience leads, not follows.
Tech Stack
The Results
Outcomes that moved the business.
+58%
Search-to-Cart
+42%
Mobile Revenue
-26%
Bounce Rate
- 58% increase in search-to-cart rate after deploying Algolia discovery
- 42% growth in mobile revenue from the mobile-first rebuild
- 26% reduction in bounce rate on collection and product pages
- A merchandising system the brand team manages independently season to season